I help businesses improve Sales

↓ My Expertise ↓

I've spent 50,000+ hours with sales professionals...

I’ve been driving revenue growth for ambitious and aspiring business leaders for over 20 years.

Instrumental in Visualsoft’s success; I was directly responsible for developing the new business strategy that grew the company from an initial handful of clients to a portfolio now over a thousand strong.

Alongside taking Visualsoft on a journey of phenomenal growth from £0m to £20m+ ARR, my expertise has also helped drive massive success for numerous other businesses.

If you would like me to review your current business growth strategy, please get in touch.

Sales Strategy & Approach

Scan the operating environment and competitive landscape for threats and opportunities.

Work with key stakeholders to define the ideal customer profile, product fit, data profiling and content engagement strategies.

Implement new sales initiatives, techniques and strategies that make sales scalable and repeatable.

Curate effective sales playbooks and refine based on seller feedback and shifting market demands.

Sales Toolkit & Support Materials

Work with brand marketing to ensure the salesforce are provided with the required high quality assets to effectively communicate the value proposition;

- digital toolkit

- marketing materials

- presentation decks

- proposals

- paperwork packs

Sales Systems & Processes

Participate in the selection, implementation and deployment of technologies to increase efficiency and sales effectiveness.

Use CRM data to evaluate sales performance, and make recommendations to improve productivity.

Utilise sales technology tools for reporting and benchmarking metrics.

Increase efficiency by streamlining paperwork and onboarding processes.

Sales Leadership, Culture & Values

Act as a high-level authority, coach and mentor to the sales team, providing guidance and solutions to sales-related challenges.

Set the tone leading by example; serving as a business representative at major industry events, conferences and exhibitions.

Craft a compelling set of core mantras and sales values, leading to a 5-star sales experience.

Sales Enablement & Development

Conduct analysis of current skills, knowledge and processes and work with the team to identify strengths and areas for development.

Spend time in the field with reps to understand the “field reality” and build sales enablement deliverables to meet their needs.

Plan, design and execute the sales learning & development strategy.

Sales Quality Assurance

Monitor, review and improve the customer sales experience.

Assess the strengths and weaknesses of the sales team and arrange training, coaching, additional help as and when required.

Implement sales feedback and closed lost insight processes to better understand lost reasons and formulate pipeline retention strategies.

Where I Can Help

A multi award-winning sales expert...

I’ve been driving revenue growth for ambitious and aspiring business leaders for over 20 years; but don’t take my word for it, read direct feedback from people who have worked with me in the testimonials section at the bottom of this page.

Here are my four areas of expertise…


Sales is my true forte, it is not just a skill for me; it’s an all-consuming passion. I consider myself both a dedicated lifelong student and an expert professor in this subject.


Specifically digital marketing, where I have crafted successful multi-channel strategies utilising PPC, SEO, CRO, Social Media, Email and Affiliate Marketing.


eCommerce is something I’ve lived and breathed for over 20 years. My CV includes; retailer, eBay affiliate, and a leadership role at one of the UK’s leading eCommerce providers.

ChatGPT & AI

I was an early adopter and advocate of AI. As someone who values the importance of time, I am always on the lookout for new and innovative ways to streamline and automate.