With the mounting pressure companies are facing to meet their sales targets and deliver measurable, credible results; the need to hire a Chief Sales Officer is becoming a standard entry on the CEO’s To-Do list.
However, not all businesses have the correct infrastructure, resources, or processes in place to effectively bring in the right profile and optimise the potential of such a role.
Companies still crafting their sales strategy or developing different market penetration initiatives might require assistance in the early stages of development.
They may look for someone to decode the market trends and establish the right processes for accurate forecasting and performance tracking, or simply need someone to come in to review current sales programmes and determine how to best enhance, refine, and advance the work already in progress.
With the rise of flexible work arrangements and a strong talent pool in sales, considering a fractional hire to take the lead on sales can allow you to access superior skills to enhance your sales performance at a fraction of the cost of a full-time CSO.
The benefits of hiring a Fractional CSO
Hiring a Fractional CSO provides companies flexibility in their sales staffing, while keeping expenses low and leaving more budget for implementing and executing sales strategies and initiatives.
The Fractional CSO is ideal for companies that need less executive leadership and want to concentrate their spending on a comprehensive spread of planning, execution, communication, and analysis.
A Fractional CSO is particularly valuable if you want to develop a robust in-house team of sales managers, bridge some knowledge gaps, and train employees on a mix of tactical and strategic skills.
They have the necessary understanding of global market trends and will boost much-needed experience in training the right team members on targeting and strategy adaptation.
A Fractional CSO is a great asset for guidance on sales strategy development and programme planning, and can be used for very specific tasks and objectives.
With a company’s sales goals and strategy constantly evolving, there may also be a need for different areas of expertise and skills to make the work more efficient – a fractional CSO approach allows access to diverse sales know-how depending on the stage of development.
Ultimately, for most companies today, hiring a Fractional Sales Director will make your current sales efforts more impactful.
How do you know if a Fractional CSO is right for you?
- You need someone to help you jumpstart your sales drive by defining your strategy and shaping the in-house tactical team.
- You have set sales targets, and you need strategic support to develop the playbooks that will help you meet them.
- You have a young sales team who lack the experience in crafting effective sales strategies and playbooks.
- You need someone to help you grow and magnify your sales efforts to reflect new market goals, competitive landscape, and market realities.
- You have initiated sales initiatives and plans but can’t seem to get them off the ground properly.
- You are making substantial sales progress, but you lack the in-house expertise in how to effectively analyse and communicate your successes.
- You are looking to initiate a sales campaign with a new market but don’t have a solid penetration strategy.
- You need someone to train and direct your team on best practices of sales strategy and reporting.
- Your current Sales Director is leaving, and you need someone to fill in.
- Your sales team are stuck in a rut of “how we’ve always done it,” and are not as effective as they used to be.
- You want to build a culture of success to attract top talent.
Hiring a fractional CSO is an excellent way to enhance your brand and deliver more effectively on your sales promises.
A fractional CSO will help with strategy, optics, and reporting to make your brand both competitive, appealing, and relevant.
It’s a bit of a no-brainer really.
If you’re interested in learning more about this, simply get in touch via one of the Contact Tim options bottom right of this page.